Agriculture video production that looks like it was shot by someone who has actually been on a farm
Brand films, product stories, recruiting videos, training content, and customer stories, produced on working operations by a crew that respects the chore list. We shoot in yards, pastures, packing sheds, and processing floors, not warehouses dressed up as farms.
Video can help explain your operation and products. Define the audience, intended use, production requirements and measurement before committing to a shoot.
From two minute brand films to ten second paid cutdowns
We plan a video engagement around how the footage will actually get used. One shoot day, when planned right, yields a brand film, a suite of paid ads, organic social posts, a sales enablement cut, and library b roll for everything downstream.
Brand film
Two to three minute hero video for the homepage, sales deck, and investor conversations. Built around the operator’s story and the work itself.
Product stories
Sixty to ninety second pieces explaining a product, service, or program in context. Strong for paid, email, and service pages.
Customer stories
Interview led features with real customers on their operations. The single most trusted format in agriculture B2B.
Recruiting video
Two to four minutes of what it is actually like to work at your operation. Converts applicants three to five times better than a job post alone.
Paid cutdowns
Six, fifteen, and thirty second cutdowns of every hero asset, optimized for Meta, YouTube, LinkedIn, and CTV.
Training and SOP
Internal video libraries for onboarding, safety, and standard operating procedures, filmed on your actual equipment.
One shoot day, a year of content
Agree the shoot schedule and deliverables around access, season, weather, crew availability and intended channels. Do not assume a fixed number of finished assets from a day of filming.
That planning happens before anyone loads a truck. We send a shot list, a schedule, and a prep guide to the operator so the day runs like harvest rather than a circus.
A typical one day shoot
- 5 to 7 interview subjects in a mix of operators and customers
- 4 to 6 scene categories across yard, field, shed, and office
- 60 to 90 minutes of raw interview footage
- 3 to 4 hours of b roll across the operation
- 1 brand film, 3 product stories, 12 paid cutdowns, 1 customer piece
- 12 months of social and sales clips cut from the library
Agriculture marketing is not generic marketing with a tractor photo
Generalist agencies treat a grain handler the same as a dentist. That is why the playbooks you copied from other industries quietly underperform in agriculture.
An agriculture video crew
- Shows up in work clothes and keeps up with the work rather than interrupting it
- Shoots with cinema cameras, gimbals, and drones, but stays out of the way
- Runs interviews conversationally, usually sitting on a tailgate or a bench
- Plans around sunrise, sunset, overcast, and operation cadence
- Delivers a full suite of edits mapped to actual distribution needs
Generalist video shops in agriculture
- Show up in rental vans and designer boots and slow every part of the operation
- Shoot over the shoulder like a wedding rather than like a documentary
- Direct interviews that sound like a CEO on a stage rather than a person at a kitchen table
- Miss the light windows that make agricultural footage look like agricultural footage
- Deliver one edit and hand you raw files to figure out the rest
Common questions
What does a typical video project cost?
Request a written proposal for your scope, fees, timing, deliverables, and agreement terms. Advertising spend, subscriptions, production expenses, and third-party licenses should be itemized separately.
Where do you shoot?
On your operation, in the yards, fields, sheds, offices, and pastures where the work actually happens. Studio work is rare and is the wrong choice in almost every agriculture context.
How long from kickoff to delivered video?
Agree the delivery schedule after reviewing the scope, access, approvals, and dependencies. Search rankings, AI citations, leads, and sales depend on factors beyond the work schedule and are not guaranteed.
Do you handle drone work?
Any aerial filming needs a qualified operator and appropriate permissions and insurance. Confirm the operator, credentials, coverage, and production scope before scheduling.
Can we license footage for ongoing use?
Your written agreement should specify ownership, handoff, and usage rights for commissioned work, platform accounts, stock assets, software, and third-party licenses.
Do you write scripts?
Scripting, interviews and editing can be included in an agreed production scope. Confirm who handles each stage and the review process.
Can you match a look we already have?
Yes. If you have existing brand visuals, we match color grade, pace, and cut style to extend the library rather than starting a new visual system.
Do you distribute the finished video?
That is the paid and organic program. If you run paid or social with us, distribution is planned into the shoot. If not, we deliver ready to upload master files and specs for each major platform.
Ready for video that actually looks like agriculture
Book a free video discovery call. We will walk through what you are trying to do, whether a single shoot is enough, and what a realistic scope and budget look like.