Agriculture paid advertising that stops bleeding budget and starts buying qualified pipeline
Google Ads, Meta, LinkedIn, and agriculture programmatic, run by a team that knows the difference between a forty acre buyer and a four hundred acre buyer. We cut the spend that does not return, scale the spend that does, and report in a language your CFO actually trusts.
Most agriculture paid accounts are one bad match type, one stale audience, and one broken conversion event away from a respectable ROAS. We fix all three in the first ninety days and build the measurement infrastructure that stops it from happening again.
Every major channel, with the right weight
Paid media is channel diverse but principle simple. Put spend where qualified attention is, measure what comes back, and redeploy. Most brands fail at the second step. We built our shop around that gap.
Google Ads
Search, Performance Max, YouTube, and Demand Gen, tuned for agriculture search behavior. We do not let Performance Max run wild. We contain it.
Meta Ads
Facebook and Instagram for farm and ranch direct to consumer, ag retail, events, and recruiting. Strong on creative, disciplined on measurement.
For agribusiness B2B selling to buying committees in cooperatives, food companies, and enterprise ag tech. High cost per click, high quality when run right.
Agriculture programmatic
Display and video through ag endemic networks like DTN, Farm Journal, and state commodity channels. We know which inventory converts and which does not.
Retargeting
Clean, brand safe retargeting across Google, Meta, and programmatic with frequency caps that do not annoy a serious buyer into blocking you.
Creative production
Video, photo, and copy needs are scoped around your audience, available assets, and production budget.
Measurement first, spend second
Most paid problems in agriculture are measurement problems in disguise. If you cannot see which campaign generates which pipeline, you cannot make a sound budget decision. So we fix that first.
Week 1, measurement audit
Conversion events, offline conversions, CRM sync, call tracking, and server side tagging. Most agriculture accounts are missing at least two of the five.
Week 2 to 4, account rebuild
Negative keyword cleanup, Performance Max containment, audience pruning, creative refresh, and landing page sync. The fast wins ship in this window.
Month 2 onward, iterate
Weekly optimization, biweekly creative tests, monthly strategy reviews, quarterly expansion into new campaigns or channels.
Always, transparent reporting
A monthly thirty minute working review with pipeline, spend, ROAS, and next steps. No dashboard theater, no sixty page PDFs.
Agriculture marketing is not generic marketing with a tractor photo
Generalist agencies treat a grain handler the same as a dentist. That is why the playbooks you copied from other industries quietly underperform in agriculture.
An agriculture paid specialist
- Runs exact and phrase match with disciplined negative keyword lists
- Contains Performance Max with exclusions, asset groups, and audience signals
- Uses audience targeting tied to commodity cycles and regional patterns
- Reports on pipeline, closed revenue, and ROAS in terms your CFO accepts
- Produces creative that respects how farmers and ranchers actually look and talk
Generalist paid agencies
- Let Google’s default match types vaporize budget on irrelevant clicks
- Treat Performance Max as magic and let it eat the account
- Use audience targeting that ignores agricultural buying cycles
- Report on clicks, impressions, and cost per lead with no pipeline context
- Recommend creative that looks like it was made for a tech startup
Common questions
Do you work on performance fees or flat management?
Flat monthly management for the main engagement, with optional performance bonuses tied to pipeline or ROAS milestones. We do not chase pure percentage of spend models because they reward the wrong behavior.
What is the minimum media budget you accept?
Our smallest single channel programs start around five thousand per month in media plus management. Multi channel engagements typically start at fifteen thousand per month in combined media plus management.
Do you produce creative or do we supply it?
Discuss your existing assets and production needs with us. The proposal should identify what you supply, what needs to be created, who will produce it, and the associated costs.
How quickly can you launch?
A new Google Ads program can launch in two to three weeks from signed agreement. Meta is similar. Complex multi channel programs with creative production typically take four to six weeks from kickoff.
How do you handle seasonality?
Most agriculture accounts have clear peak months tied to planting, harvest, or buying windows. We plan the spend curve and creative rotation around those windows rather than averaging the year.
Can you work with our existing accounts?
Yes. We take over existing Google Ads, Meta, and LinkedIn accounts regularly. Historical data in an established account is usually an asset, not a liability.
What reporting do we get?
A thirty minute monthly working review, a shared live dashboard refreshed daily, and a biweekly written summary of what we changed, what we are testing, and what we are watching. No sixty page PDFs.
Do you also do SEO and content?
Yes, and it is often useful to run them together. Paid and organic feed each other when you measure them jointly. We do not require it, but many of our paid clients add one or both over time.
Ready to stop guessing what your paid media is doing
Book a free paid audit. We will pull your accounts, find the fast wins, and show you what is fixable inside ninety days.